“All of our friends do the Elf on the Shelf and I’ve always thought it was sort of creepy, but sort of fun — this idea of an elf coming to live in your home and moving around to different places,” Lawrence told TODAY. “And I’m like, what if it was a real elf? And of course, being parents, we already have the cutest little 4-month-old. So we decided to make a fun series.”

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